“I love the value that we bring to our clients, and I want to share that message”

In over 20 years of marketing experience, Jeff Kennedy says he has never worked for a company like PSW. “It’s the people that make a difference”, Kennedy said with a smile. Having not come from this industry, I had a lot to learn, and the passion and knowledge this team has is second to none.”

Kennedy has had a few roles since joining the PSW family in 2020. He started as a marketing manager and quickly rose to the position of Director of Business Management. However, after working with the team to develop new processes to run various aspects of the business operations more efficiently, he moved back into a marketing role as the Director of Marketing.

“My passion is marketing. I love the value that we bring to our clients, and I want to share that message.” Kennedy is responsible for all aspects of marketing at PSW. But even Kennedy knows he can’t do everything himself. “Just like our team works with specialists in the industry to build our projects, I rely on a small team of specialists to assist me with the marketing efforts. For instance, Erin May, from Evolutionare, LLC, is responsible for the design of our newsletters and I think they look amazing.”

While his primary responsibility is developing the strategic tools to keep the department running, that doesn’t mean Kennedy doesn’t get his “hands dirty” from time to time. Most of the videos on the PSW YouTube page were recorded and edited in-house by Kennedy. He also just completed a full redesign of the pghsw.com website.

In his spare time, Kennedy is very active in the Pittsburgh Community. He is a certified ice-hockey referee with USA Hockey. He is also an officer in two local Toastmasters Clubs, working with members to improve their public speaking and leadership skills. “I have been very fortunate to have some great people in my life that have taught me the importance of strong values, education, and hard work. I just want to be someone who inspires greatness in others.”

When asked about the future of PSW, Kennedy simply stated, “There is no limit to what we can accomplish here, I can’t wait to see what comes next.