“I wish I had known about you when I remodeled my home”

For over 40 years, PSW has been building a reputation for creating stunning outdoor living spaces where friends and family have come together to create memories that will last forever. Clients have enjoyed the process so much that they often follow up with; “I wish I had known about you when I remodeled my home”, or “we love our outdoor space, are you able to redesign my basement to include a home theater and bar area?” Utilizing our signature process, the EDGE, the answer to that question is now, yes! But how does the process work with an interior project?

Phase I – The Discovery Phase

Basement Remodel Floor Plan — A proposed floor plan for

Just like any PSW project, your first point of contact will be Shelly Hankins, PSW’s intake specialist. Her primary goal is to ask a series of detailed questions to get to know you and gather information that will assist your sales and design team. Some examples of the questions she will ask include general information about you and the project location. She will also ask when you are looking to get started and what your estimated budget range is. Even if its not set in stone, it just gives us a good starting point.

She will then ask you to send in a few pieces of information. First, some pictures of the space you want to update. This simply helps us get an idea of the current state of the space. Second, she will ask for some approximate measurements of the space. If you happen to have the blueprints to the house, that will have the exact dimensions, if not, some quick measurements. Finally, she will ask for some concept pictures that you have found online (Google search, Houzz, Pinterest, etc.). With so many styles out there, these pictures will help us understand your tastes.

Once we have a 30,000 ft idea of who you are and what you’re looking for, Shelly will introduce you to your dedicated sales professional. This is the person that will guide you through your project. While you will have a team of specialists working with you, your sales professional will be with you every step of the way.

The sales team at PSW are Kortney Zoelle and Josh Himme. While only one of them will be your dedicated sales manager, they will collaborate and combine their expertise to give you the best options for your needs.

First, they will hold a 30–60-minute phone call with you and then, if it is agreed that PSW is a good fit for you, they will schedule time to come out to the project location to get a closer look at the property and provide even more advice.

At this point of the process, the team at PSW has spent between 2 – 3 hours speaking with you directly, but, behind the scenes, another 7 – 10 hours developing their preliminary suggestions and budgetary figures.

Only then, once you are comfortable with the team and the process, will we enter into a vision agreement to create your custom design.

Phase II – The Conception Phase

With the signing of the vision agreement, your vision will start to be conceptualized. Our design team leaves nothing to chance. They will come out to the site and take exact measurements and collect site data to provide you with a detailed and accurate 3D model of your new space.

3D Rendering of a full basement remodel — 3D rendered design of a full basement remodel

PSW has an experienced team of designers (TJ Varghese, Yousef Hassoud, and Rob Healy) to accurately design and render your new space. Their priorities are to create the most accurate and visually stunning design you have seen. They work hand in hand with industry experts to ensure that the design is not only aesthetically pleasing, but that it is functional, structurally sound, and within your budget.

As the team is creating the design, your sales manager will use that information to produce a detailed itemized cost breakout. While they were able to provide some preliminary budgetary figures before, you will now be able to see a full breakout of the project and the items.

Once the design and the cost breakout are completed, we will ask you to come into our offices for one of the most exciting parts of the project, the presentation. The presentation begins with a video rendering of your finished project. This video will “fly” you though your home and give you a visual representation of the elements of the project. You will feel as though you are already living in the space. Typically, we only hear one word at this point; “wow.”

The presentation continues with an explanation of the design, the thinking behind the various design elements, and the drivers behind the cost. This presentation is focused on collaboration and feedback from you, the client. The team can make updates on the fly and help you truly visualize your new space.

Following the presentation, the team will set up one more conversation to go into a more detailed review of the selected materials that were included in the design.

Phase III – The Coordination Phase

Once you love your design and are comfortable with the details of the project, your sales manager will develop a project contract that includes the complete scope of work, schedules, warranties, stipulations, and any other relevant information pertaining to the project.

The contract also secures your place on the construction schedule and confirms the trade partners that will be creating your new living space.

With typical construction firms, the coordination phase can be the most hectic part of the project. Permitting, product selections and ordering, utility plans, scheduling deliveries, and developing construction schedules can be extremely hectic. With PSW, the hectic nature of the project is still there, but like a duck on a pond, while we are churning away under the surface, your involvement in the process will be nice and calm.

One of the most overlooked, but important, aspects of the process is supply chain. Supply chain seeks to understand, analyze, and improve the complex procurement process. Whether that be improving procurement lead times, the handling of the over-sea shipments of luxurious products from countries such as Italy or Spain, or simply improving relations with local townships to help accelerate the permitting process.

PSW is one of the first residential construction firms in the area to employ a full-time supply chain manager. Our supply chain manager, Jennifer McDonald, works with each client to provide resources and assistance with selections; and ensure the procurement process is smooth.

The final step of the coordination phase is the preparation. While our clients are not involved with this step, it is an extremely important value add. All of the PSW specialists and Trade Partners meet to ensure there are no questions about your vision and that all know their role to ensure an efficient project workflow

Phase IV – The Creation Phase

With an interior remodeling project, the trusted trade partners at PSW are entering your home and working around you and your family. That is not something we take lightly. These skilled individuals are contracted based on their skills, reputation, and integrity.

Your dedicated project manager (Dane Mieze and Mike Hines) will ensure crews are conducting themselves in a professional manner and completing all work to industry standards and according to the contract. They will also work with the trade partners to ensure the work area is as clean and organized as possible while still understanding that it is an active work area.

Over the course of the transformation, you will not only get consistent updates from your project manager, but they will also educate you on why certain activities are happening at certain times from start to finish.